I’m a User Research Consultant, Instructor, Writer, and Speaker.

My Approach

I am a qualitative user experience researcher with about 8 years of experience in the field. I approach research projects from the problem space while juggling the business needs and goals. Using my experience in Education and Psychology, I mentor people and organizations on the value user research can bring to customers, teams, and businesses.

I love understanding and solving human problems.

 

Specialties

Generative Research

Strategic Research

Writing & Editing

User Research Management

Usability Testing

Workshop Facilitation

Mentoring

Stakeholder Empowerment

Portfolio

 

Online Shopping for GenZ
Zalando

We explored how social media impacts the way GenZ gets inspired by and shops for fashion. This case study is only available through a presentation.

 

Online Academic Publishing
Wiley Online Library [Contract]

As a contract worker, I was brought in to understand the mental models behind online academic publishing, and also explore different concepts within the space.

Jobs to be Done
fromAtoB

I explain the process I went through to use a Jobs to be Done framework to create personas, customer journey maps, and other related deliverables.

 

Evaluating a b2b Analytics Feature
Olapic

For this study, I was evaluating a b2b analytics feature to understand the pain points of current customers and to brainstorm, test, and validate new solutions.

Research Strategy & Process
Olapic

As the only user research at this company, I was responsible for creating a user research strategy and process, to ensure continuous user research.

 

Recent experience

This list encompasses my most recent work from the past two years. Grab the PDF or head over to this page to see more extensive details and timelines of my work

 

User Research Academy

Founder & Instructor
February 2019 - Present

 

  • Created an Introduction to User Research Self-Paced Course and helped over 30 students through their first user research portfolio piece, which has led to students landing their first user research job 

  • Taught students from over 15 different countries and cultures 

  • Maintained 1x1 mentoring sessions with over 15 students, helping them excel in their current role, leading to multiple promotions 

  • Created over 25 pieces of free content (templates, guides) to help those on their user research journey 

  • Offer multiple methods of learning and services, such as regular webinars, job interview preparation, and company-wide workshops

 

Zalando

User Research Lead
May 2020 - August 2021

 

  • Developed and managed four direct reports in both qualitative and quantitative research, leading to two promotions

  • Worked across over 15 teams as the research point of contact for many stakeholders, conducting several end-to-end research projects

  • Created over 10 templates to help facilitate stakeholders' research requests and prioritization, reducing meeting time by 25%

  • Created and led the bi-weekly advanced research training for stakeholders, empowering about 10 stakeholders a month to conduct evaluative research

  • Organized the user research mentorship and user research review program to facilitate continued learning on the team and encouraged peer feedback

  • Led over 15 interviews for user research candidates, from associate to senior level, increasing our team by 10%

  • Strategized and contributed to the operational plan, which determined how user research fit at scale in the wider context of Zalando

 

Dovetail

Contract Writer
February 2021 - May 2022

 

  • Plan and write two articles a month on user research to increase brand awareness for Dovetail

  • Work with the team to understand the trending topics in the space

 

dscout

Contract Writer
February 2019 - Present

 

  • Plan and write four articles a month on user research to increase brand awareness for dscout

  • Work with the team to understand the trending topics in the space

Check out my articles

 

fromAtoB

Senior User Researcher & Tribe Lead
February 2019 - May 2020

 

  • Created a user research structure and framework, which placed user research within an agile environment and reduced wasted development time by 45%  

  • Reduced the number of bugs in new and existing features by 25% 

  • Developed user research templates and curriculum to teach 10+ colleagues how to conduct user research sessions 

  • Worked across 5 squads, through usability testing and generative research, to improve the experience, which increased customer retention by 45% and increased conversion rate by 16% 

  • Used creative sharing methodologies, such as usability bingo and opening night, which aided in executive buy-in and led to a 20% increase in annual research budget 

Speaking Events & Publications

Speaking

UXPA Webinar
Workshop Facilitation Techniques for Researchers
Remote
April 10, 2023

My Next Guest with Vasudha Shah
From Analysis to Compelling Insights
Remote
Jan 30, 2023

YouX by User Interviews
Imposter Syndrome Roundtable
Remote
Jan 26, 2023

Next Tech Girls
Ask Me Anything
Remote
December 13, 2022

Miroverse: Finding the Good in Failing
Remote
October 27, 2022

Kill the Conference
Remote
October 26, 2022

People Nerds 2022 Conference
Conference facilitator
Chicago
October 19, 2022

UX360 Research Summit
Democratization: Yay or Nay?
Remote
February 8 & 9, 2022

Design the Next Step
The Balance Between Tech & Rigor in User Research
Remote
November 25, 2021

UX Chats Podcast
What Mistakes Slow Down My UX Research?
Remote
November 2, 2021

UXCon Vienna
Talk: User Research Team of One
Workshop: User Research Career Development
Vienna, Austria
October 21 & 22, 2021

Service Design Drinks Berlin
Fireside chat
Remote
October 6, 2021

UXRConf Learners
New-to-UX Panel Discussion
Remote
September 24, 2021

UX Crunch
Measuring the Impact of User Research
Remote
July 6, 2021

SparkSummit 2021
Market Research x User Research
Remote
June 9, 2021

UXInsight Festival
The Failures We Need to Succeed
Remote
April 14-16, 2021

Digitale Leute Summit
Hands-on techniques for effective user research
Remote
November 9, 2020

Product Bakery Podcast
UXR Can Be Fast & Easy
Berlin, Germany
October 22, 2020

UX Impulse Meetup
User Research Insights: The What & How
Berlin, Germany
October 1, 2020

ResearchOps Berlin
Measuring the ROI of UXR
Berlin, Germany
June 18, 2020

UX Crunch
Cognitive Psychology
Berlin, Germany
October 22, 2019

Substack

Check out my Substack for all my content!