Weekly UX Research Prompt #2
The One About Pet Adoption
This week’s prompt:
Problem statement:
How can we better understand the way people adopt a pet?
Project brief:
Your client is a non-profit animal shelter who wants to understand better the process people go through when trying to adopt a new pet, specifically in the digital space. They want you to focus your research on people who have chosen a pet in the past 1–2 years. The client expects you to deliver insights on how people adopt pets to start designing a digital solution relevant to users.
How would you approach this problem?
How to respond
If you respond on Medium, make sure to use the tag “weekly UX research prompt” so we can find each other’s projects!
You can do as much or as little as you want for each prompt. A full-blown research project is time-consuming, but just writing out some ideas for the prompts can also be helpful. Feel free to use the prompt to do the following (or more):
- Problem statement: What is the research project?
- Research objectives: What are you trying to achieve?
- Methodology: How did you do the research?
- Participants & recruiting: Who did you talk to?
- Interview guide: What questions did you ask? What was the flow of the interview?
- Competitive analysis and heuristic evaluation
- Synthesis and analysis techniques
- Insights from the interviews, such as quotes and affinity diagrams
- Generate outputs, such as user personas and customer journey maps
- Report any usability testing you did
- Next steps
If you have other ideas on how you would like to use these prompts, please share them with me so I can add them!