Weekly UX Research Prompt #4
The One About How People Get Around
This week’s prompt:
Problem statement:
How can we better understand the way people find their way around a new city?
Project brief:
Your client is a tourist agency who wants to understand better how people find their way around a new city. They want you to focus your research on people who have traveled, at least once, to a new city in the past six months. The client expects you to deliver insights on how people navigate a new city to help them to start designing a relevant solution.
How would you approach this problem?
How to respond
If you respond on Medium, make sure to use the tag “weekly UX research prompt” so we can find each other’s projects!
You can do as much or as little as you want for each prompt. A full-blown research project is time-consuming, but just writing out some ideas for the prompts can also be helpful. Feel free to use the prompt to do the following (or more):
- Problem statement: What is the research project?
- Research objectives: What are you trying to achieve?
- Methodology: How did you do the research?
- Participants & recruiting: Who did you talk to?
- Interview guide: What questions did you ask? What was the flow of the interview?
- Competitive analysis and heuristic evaluation
- Synthesis and analysis techniques
- Insights from the interviews, such as quotes and affinity diagrams
- Generate outputs, such as user personas and customer journey maps
- Report any usability testing you did
- Next steps
If you have other ideas on how you would like to use these prompts, please share them with me so I can add them!